The CIM marketing dictionary
著者
書誌事項
The CIM marketing dictionary
（The Marketing series, Professional development）
Butterworth-Heinemann, 1996
5th ed
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注記
Previous ed. by Norman Hart and John Stapleton published as : The marketing dictionary. 1992
Published on behalf of The Chartered Institute of Marketing and The Cam Foundation
内容説明・目次
内容説明
The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT.
In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.
目次
Terminology includes *marketing research *export *packaging *advertising *information technology *marketing communications *merchandising *sales promotion *selling *public relations *law
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