International public relations
著者
書誌事項
International public relations
Kogan Page, 1995
2nd ed
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注記
Previous ed.: 1993
Includes index
内容説明・目次
内容説明
This edition provides detailed examples from many different countries covering various aspects of public relations practice. The book bears out the idea that the theory and philosophy of public relations is the same worldwide, but that the practice varies according to the economic, cultural, religious and social character of the country in which it is performed. With over 40 examples and drawing on case studies from 15 countries, the book covers a range of public relations topics including corporate and business; public affairs; the environment; community relations; healthcare; business to business; and international media relations.
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