Management mistakes
著者
書誌事項
Management mistakes
（Wiley series in management）
Wiley, c1986
2nd ed
- : pbk
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内容説明・目次
内容説明
These cases represent classic management mistakes, some of which have been widely publicized. For example, the Edsel case is perhaps the most widely known of all time. A variety of firms, industries, problems, and mistakes are presented. Most of the firms and enterprises are familiar to you - for example, Gillette, STP Corporation, the World Football League, Coors Beer, Adidas, Chrysler - although the details of their problems may not be. The time span ranges over several decades, although most of the cases involve fairly recent events. In cases where the mistakes occurred several decades ago - such as the Edsel, and Montgomery Ward's dictatorial and no-growth management - the circumstances and what can be learned are far from dated.
目次
- Introduction
- PLANNING GONE AWRY: World Football League - Reckless and Blindly Optimistic Planning
- J.C. Penney Company - 'The Old Ways are Best'
- Adidas - Opening the Door for Competitors
- Du Pont's Corfam - Miscalculations Defeat Careful Planning
- ORGANIZATION MISHANDLING: Korvette - An Organization Must Change with Growth
- The Edsel - Organization Incompatibility with Potential
- W.T. Grant - Wild and Unorganized Growth
- FLAWED LEADERSHIP AND STRATEGY EXECUTION: Montgomery Ward - Dictatorial and Misguided Leadership
- Gillette - 'We Don't Want to Cannibalize'
- Coors - 'We are Immune to Competition'
- Chrysler Corporation - 'Can We Even Survive'? A.C. Gilbert - Frenetic Reactions to Emerging Problems
- LACK OF ADEQUATE CONTROLS: Burger Chef - Repudiation of Standards
- Osborne Computer - Trying for Rapid Growth Without Controls
- Boise Cascade - Decentralization Carried to the Extreme
- ETHICAL AND SOCIAL RESPONSIBILITY PROBLEMS: STP - No Ethical Controls
- Nestle - The Consequences of Ignoring Social Issues
- Conclusions - What Can Be Learned?
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