An industry approach to cases in strategic management
著者
書誌事項
An industry approach to cases in strategic management
Irwin, c1996
2nd ed.
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注記
Includes bibliographical references (p. 814-846)
内容説明・目次
内容説明
"Cases in Strategic Management" features over 30 new cases with a diverse make-up based on length, firm size, and industry. Organized by industry, this casebook has a much greater international focus than its previous edition. It features 30 cases built around 16 industry notes. Thus, instructors have the option of organizing materials around industries, businesses, or businesses within industries. More than half the cases deal with multinational firms, operating inside and beyond the borders of the United States.
目次
Section 1. Note on the Hazardous Waste Industry Chemical Waste Management IFC Kaiser International Section 2. Note on the Oil and Gas Exploration Industry Atlantic Richfield IFC Resources Incorporated Section 3. Note on the Airline Industry Delta Airlines, Inc. Southwest Airlines American Airlines International Strategy Section 4. Note on the Shoe Industry NIKE, Inc. APPENDIX L. A. Gear, Inc. Reebok International, Inc. Ryka, Inc. Section 5. Note on the Personal Computer Industry Dell Computer Corporation Apple Computer, Inc. Microsoft Corporation Compaq Computer Corporation Section 6. Note on the U.S. Soft Drink Industry Dr. Pepper/Seven-Up Royal Crown Company, Inc. Cott Corporation Section 7. Note on the Retail Industry Nordstrom, Inc. 1994 Wal-Mart Stores, Inc. K-Mart Corporation The Limited, Inc. Liz Claiborne Section 8. Note on the Motion Picture Industry The Walt Disney Company Blockbuster Entertainment Corporation Section 9. Note on the Biopharmaceutical Industry Hoechst-Roussel Pharmaceuticals, Inc. Section 10. Note on the Kentucky Fried Chicken Kentucky Fried Chicken Sonic Corporation Bama Pie, Limited Section 11. Note on the Appliance Industry Whirlpool Corporation 1994 Section 12. Note on the U.S. Toy Industry 1994 Section 13. Life Insurance Industry, 1993 Section 14. Note on the UNICRE, S.A., and the Credit Card Industry in Portugal Section 15. Note on K&W Products: The Automotive Chemical and Appearance Products Industry Section 16. Note on Circus Circus Enterprises, Inc., 1994, and the U.S. Gaming Industry
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