Winning back your market : the inside stories of the companies that did it

Author(s)

• Sheth, Jagdish N.

Bibliographic Information

Winning back your market : the inside stories of the companies that did it

Jagdish N. Sheth

Wiley, c1985

Note

Bibliography: p. 209-218

Includes index

遡及データをもとにした流用入力

Details

• NCID: BA28272452
• ISBN:
  • 0471809047
• LCCN: 84013019
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: ix, 228 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.15
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Product management
  • LCSH : Marketing -- Management