Marketing in the new public sector
著者
書誌事項
Marketing in the new public sector
(Public sector management series)
Pitman Publishing in association with the Civil Service College, c1995
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注記
Bibliography: p. 216-218
内容説明・目次
内容説明
Marketing is becoming increasingly important in the public sector. This guide aims to apprise managers of the most important issues which need to be tackled, and demonstrates how to go about doing so.
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