Is household-specific targeting worth it? : technical working paper

Author(s)

• Rossi, Peter Henry
• McCulloch, Robert E.
• Allenby, Greg M.

Bibliographic Information

Is household-specific targeting worth it? : technical working paper

Peter E. Rossi, Robert E. McCulloch and Greg M. Allenby

（Report / Marketing Science Institute, no. 94-118）

Marketing Science Institute, 1994

Note

Includes bibliographical references

Details

• NCID: BA28287482
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 34 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951