Theory and research in mass communication : contexts and consequences
Author(s)
Bibliographic Information
Theory and research in mass communication : contexts and consequences
Lawrence Erlbaum Associates, 1996
- : cloth
- : pbk
- Other Title
-
Theory and researh in mass communication : contexts and consequences
Theory & research in mass communication
Theory & researh in mass communication
Available at / 22 libraries
-
No Libraries matched.
- Remove all filters.
Note
Misprinted "Researh" on spine and title cover
Includes bibliographical references (p. 201-219) and indexes
Description and Table of Contents
Description
This book is a product of the cultural, economic, political, and social environments during the early and mid-1990s in the United States. Designed for media consumers as well as future practitioners, it illustrates the actual and potential social consequences of the media, and media theory and research. Today, some mass communication programs are offering advanced undergraduate classes in an effort to appeal to the widespread interest in mass communication issues among students in all majors. This text, with its emphasis on research concerning topics such as public opinion and the impact of media violence, is intended to fit in well with those efforts.
Table of Contents
Contents: Preface. Introduction and the Historical Contexts of Media Theory and Research. The Research Context. Mass Media Processes and Contexts. Theories of Media Audiences. Theories of Media Content. The Cognitive Effects of Mass Communication. Generally Intended Mass Media Effects: Attitude Change and Persuasion. Communication Campaigns and National Development. Mass Communication and Mass/Public Opinion. Unintended Effects of Mass Communication: The Impact of Media Violence and Sex. Conclusion. Appendix: The Philosophical Context.
by "Nielsen BookData"
