The British toy business : a history since 1700
著者
書誌事項
The British toy business : a history since 1700
Hambledon Press, 1996
大学図書館所蔵 全15件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. [267]-273) and index
内容説明・目次
内容説明
At its height British toymaking was a significant industry, with famous names such as Britains and Meccano known throughout the world. While in essence a specialized form of small-scale engineering, its products and market have always been unique, reflecting the current priorities of both parents and children. This work provides an example of the development of a specific industry over a period of 300 years. Many early toys were homemade. From the 18th century, with its growing recognition of children as something other than small adults, date the beginnings of specialized toys, usually produced by small workshops and sold by street sellers. The 19th century, with its industrial growth and middle-class prosperity, saw an expansion of toymaking. The 1960s and 1970s were the most successful years of British toymaking, with companies like Lesney making record profits. Yet the British toy makers failed to solve a number of fundamental problems. Marketing and financial control remained weak, and British companies were slow to realise the potential of computerized games.
Following an unexpected sudden downturn in sales at a time of high interest rates, the major names in British toy making, Lesney, Airfix, Mettoy and Dunbee Combex Marx, all collapsed between 1979 and 1985, leaving the business to be dominated largely by importers.
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