Anglo-German business collaboration : pitfalls and potentials
Author(s)
Bibliographic Information
Anglo-German business collaboration : pitfalls and potentials
Macmillan in collaboration with the Anglo-German Foundation, c1996
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Note
Bibliography: p. 230-231
Includes index
Description and Table of Contents
Description
This book reports on the results of a research project on cross-cultural business collaboration based on the experiences of subsidiaries of British companies in Germany and German companies in Britain. Key issues covered include: * What are the major factors in Britain and Germany contributing to the differences in their economic performance? * What are the important problems in day to day interaction between British and German managers and how can they be ameliorated? * What business benefit may be derived from Anglo-German co-operation?
Table of Contents
The objectives of the Research - Sample and Methods of Study (Appendix: Interview Schedule) - Cross Cultural Collaborative Configurations in Anglo-German Business - Cultural Influences on British and German Marketing (Appendix: Empirical Examples) - Qualifications and Skills of British and German Managements - The Views of the Managers - Organisational Behaviour in British and German firms - Problems in Cross-cultural Parent-subsidiary Relationships - The Views of the Subsidiaries - Pitfalls and Potentials of Anglo-German Business Collaboration - References - Index
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