The strategy concept and process : a pragmatic approach
著者
書誌事項
The strategy concept and process : a pragmatic approach
Prentice Hall, c1996
2nd ed
- : pbk
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注記
Bibliography: p. 423-430
Includes index
内容説明・目次
内容説明
This work offers a pragmatic approach to strategic management, offering practising managers and business students a disciplined process that facilitates the formulation and implementation of strategy. It provides an integrated, explicit approach to strategy formulation and includes three new chapters covering economic evaluation of strategy, corporate environmental scanning, and technology strategy. Proctor & Gamble are used as a running case throughout the text. Other real world examples include NKK and Merck.
目次
I. STRATEGY AND PROCESS.
1. The Concept of Strategy and the Strategy Formation Process.
2. A Formal Strategic Planning Process.
II. BUSINESS STRATEGY.
3. Business Strategy: The Core Concepts.
4. The Mission of the Business.
5. Environmental Scan at the Business Level.
6. Internal Scrutiny at the Business Level.
7. The Formulation of the Business Strategy.
8. Strategic and Economic Evaluation of the Merits of a Strategy.
III. CORPORATE STRATEGY.
9. Corporate Strategy: The Core Concepts.
10. Environmental Scan at the Corporate Level.
11. The Mission of the Firm.
12. Business Segmentation.
13. Horizontal Strategy.
14. Vertical Integration.
15. Corporate Philosophy.
16. Strategic Posture of the Firm.
17. Resource Allocation and Portfolio Management.
IV. FUNCTIONAL STRATEGY.
18. Functional Strategy: The Core Concepts.
19. Human Resource Strategy.
20. Technology Strategy.
21. Manufacturing Strategy.
Glossary.
References.
Index.
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