Business
著者
書誌事項
Business
Prentice Hall, c1996
4th ed
- : pbk
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注記
"Printice Hall international editions"--Cover
Includes bibliographical references and index
内容説明・目次
内容説明
A survey of all major facets of business operations and management, this text moves from broad, general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, a running "field trip", interactive questions, and an informal first-person narrative all work together to draw students into the real world of contemporary business.
目次
INTRODUCING THE CONTEMPORARY BUSINESS ENVIRONMENT. Understanding the US Business System. Conducting Business in the United States. Understanding the Global Context of Business. Understanding the Legal Context of Business. Conducting Business Ethically and Responsibly. THE BUSINESS OF MANAGING. Managing the Business Enterprise. Organizing the Business Enterprise. Understanding Entrepreneurship and the Small Business. UNDERSTANDING PEOPLE IN ORGANIZATIONS. Managing Human Resources. Understanding Employee Motivation and Leadership. Understanding Labour-Management Relations. MANAGING OPERATIONS. Producing Goods. Producing Services. Managing for Productivity and Quality. UNDERSTANDING PRINCIPLES OF MARKETING. Understanding Marketing Processes and Consumer Behaviour. Developing and Pricing Products. Promoting Products. Distributing Products. MANAGING INFORMATION. Managing Information Systems and Communication Technology. Understanding Principles of Accounting. UNDERSTANDING FINANCIAL ISSUES. Understanding Money and Banking. Understanding Securities and Investments. Understanding Financial and Risk Management.
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