The art of framing : managing the language of leadership
著者
書誌事項
The art of framing : managing the language of leadership
（The Jossey-Bass business & management series）
Jossey-Bass Publishers, c1996
1st ed
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注記
Includes bibliographical references (p. 201-205) and index
内容説明・目次
内容説明
Learn the language of persuasion How does a leader get others to see things the way he or she sees them? These authors assert that one of the most powerful ways is through the precise use of language. Looking beyond the world of business to politics, entertainment, sports, and education, The Art of Framing presents dozens of real-life examples to illustrate how leaders gain support for their vision and inspire prompt action in their constituents by skillfully using language to frame events, ideas and goals at every opportunity. Using these proven technique, you can enjoy the same results.
目次
Framing: Seizing Leadership Moments in Everyday Conversations. From the Inside Out: How Your Own View of Reality Shapes Communication Goals. Vision--Based Framing: Enabling People to See the World You See. Context Sensitivity: Recognizing Opportunities and Constraints. Tools for Framing: Metaphor, Jargon, Contrast, Spin, and Stories. Avoiding Mixed Messages. Preparing Yourself to Frame Spontaneously. Establishing Credibility: What You Frame, How You Frame, and How Others Frame You. Epilogue: Framing in Action.
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