Theory and practice of construction export marketing
著者
書誌事項
Theory and practice of construction export marketing
Avebury, c1996
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注記
Includes bibliographical references (p. 320-335)
内容説明・目次
内容説明
The main impetus of this book lies in the acknowledgement of the fact that the Singaporean construction industry cannot go on expanding forever to provide jobs for both local and foreign construction firms. The author examines marketing strategies that could help economic development.
目次
- Theory of marketing
- theory of international marketing
- the relevance of marketing in construction
- construction export marketing practices and problems
- construction export marketing tools
- construction, marketing and economic growth in Singapore
- construction in the Singapore economy
- promoting construction export marketing in Singapore
- Singapore's achievements in construction exports.
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