Strategic management : concepts
著者
書誌事項
Strategic management : concepts
Prentice Hall, c1996
3rd ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Integrates academic theory with business practices in strategic management. Illustrating concepts with examples from progressive global organizations, the text features application-oriented cases. It draws insight from business disciplines as well as disciplines from the social sciences. Also available as "Strategic Management: Concepts and Cases" (0-13-228719-6)
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