Introduction to corporate strategy
著者
書誌事項
Introduction to corporate strategy
Macmillan, 1996
- :hbk
- :pbk
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注記
Includes bibliographical references (p. 333-334) and index
内容説明・目次
内容説明
This new introductory text is designed for undergraduates and students of professional qualifications needing a first course in strategy. * covers all the areas necessary to accompany an introductory course in this area;* concentrates both on the so called "hard" aspects of the subject such as analysis, performance and change and on the "soft" and human elements of strategy development. * looks at areas of particular interest - ethics, implementation, change;* uses imaginative and involving case studies and examples
目次
Introduction - Analysing the Environment - Generic Strategies - Strategic Forms - Strategic Processes - Strategic Performance - Ethics - Strategy Development - Behavioural Influences - Implementation - Change
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