The internationalization process : European firms in global competition
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Bibliographic Information
The internationalization process : European firms in global competition
Paul Chapman Pub., c1996
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Note
Includes bibliographical references (p. [165]-173) and index
Description and Table of Contents
Description
How are the European corporations responding to international competition? What are the implications for future corporate structure, employment and uneven development? These are the central concerns of The Internationalization Process, developed from a four-year research programme, 'Regional and Urban Restructuring in Europe', carried out under the aegis of the European Science Foundation.
The carefully selected group of corporate case studies demonstrates how changing functional and geographical divisions of labour are related to complex forces operating within and beyond
the confines of Europe. The case studies examined range from the telecoms supplier Alcatel to the machine-tool producers Gildemeister and Maho, from the pharmaceuticals giant SmithKline Beecham to the privatized steel producer British Steel. Building from a shared conceptual base, the eight corporate case studies illustrate how internationalization strategies are related to the nature of the firm's product or service and to the characteristics of its production process.
Table of Contents
Introduction - Jan-Evert Nilsson
The Internationalization Process
Alcatel - David Charles
A European Champion for a Globalizing Market
Gildemeister and Maho - Heike Bertram and Eike W Schamp
Protecting the Home Base
SmithKline Beecham - Jeremy R Howells
Global Push and Repositioning
Arthur Andersen - Frank Moulaert
From National Accountancy to International Management Consultancy Firm
Thomson Consumer Electronics - Julien Savary
From National Champion to Global Contender
Tootal - Jamie Peck and Peter Dicken
Internationalization, Corporate Restructuring and 'Hollowing Out'
MoDo, SCA and STORA - Jan-Evert Nilsson
From National Pulp Producers to European Forestry Companies
British Steel - Ray Hudson
The Limits to Internationalization
Conclusion - Jan-Evert Nilsson
by "Nielsen BookData"