An examination of the impact of positioning and sex-role identity on market response for financial services

Author(s)

• Jaffe, Lynn J.

Bibliographic Information

An examination of the impact of positioning and sex-role identity on market response for financial services

Lynn J. Jaffe

UMI Dissertation Information Service, c1989

Note

Bibliography: p. 216-226

Thesis (Ph.D.)--Boston University, 1989

Photocopy

• NCID: BA28404473
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: ix, 228 p.
• Size: 22 cm