Contemporary marketing research

Author(s)

• McDaniel, Carl D.
• Gates, Roger H.

Bibliographic Information

Contemporary marketing research

Carl McDaniel, Jr., Roger Gates

West Pub., c1996

3rd ed

Details

• NCID: BA28423853
• ISBN:
  • 0314061223
• LCCN: 95008926
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Minneapolis/St. Paul
• Pages/Volumes: xxxii, 783, [37] p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.2
  • DC20 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research