A preface to marketing management

Author(s)

• Peter, J. Paul
• Donnelly, James H.

Bibliographic Information

A preface to marketing management

J. Paul Peter, James H. Donnelly, Jr

（The Irwin series in marketing）

Irwin, c1997

7th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA28425826
• ISBN:
  • 0256202818
• LCCN: 95051535
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Burr Ridge, Ill.
• Pages/Volumes: xi, 368 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA0019742X