Advertising management : criteria, analysis, and decision making

Author(s)

• Leckenby, John D.
• Wedding, C. Nugent

Bibliographic Information

Advertising management : criteria, analysis, and decision making

John D. Leckenby, Nugent Wedding

（Grid series in advertising and journalism）

Grid Pub., c1982

Note

Includes bibliographical references and index

遡及データをもとにした流用入力

Details

• NCID: BA2843248X
• ISBN:
  • 0882442449
• LCCN: 81006912
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Columbus, Ohio
• Pages/Volumes: xiv, 657 p.
• Size: 24 cm
• Classification:
  • LCC : HF5823
  • DC19 : 659.1/11
• Subject Headings:
  • LCSH : Advertising -- Management
  • LCSH : Advertising -- Management -- Case studies
• Parent Bibliography ID:
  • BA09959539