Group influence on consumer brand choice

Author(s)

• Witt, Robert E.

Bibliographic Information

Group influence on consumer brand choice

Robert E. Witt

（Studies in marketing, no. 13）

Bureau of Business Research, University of Texas at Austin, 1970

Note

Bibliography: p. 73-79

遡及データをもとにした流用入力

Details

• NCID: BA28433890
• ISBN:
  • 0877550875
• LCCN: 77630780
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Austin]
• Pages/Volumes: xi, 79 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.83
• Subject Headings:
  • LCSH : Brand choice
  • LCSH : Motivation research (Marketing)
  • LCSH : Reference groups
• Parent Bibliography ID:
  • BA03403073