Innovative behavior and communication

Author(s)

• Robertson, Thomas S.

Bibliographic Information

Innovative behavior and communication

Thomas S. Robertson

（Editors' series in marketing）

Holt, Rinehart and Winston, c1971

Note

Bibliography: p. 295-320

Includes index

Details

• NCID: BA28434281
• ISBN:
  • 0030791057
• LCCN: 76137657
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 331 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Diffusion of innovations
  • LCSH : New products
• Parent Bibliography ID:
  • BA03810543