Marketing research : intelligence and management

Author(s)

• Drake, Jerry E.
• Millar, Frank I.
• Sartain, A. Q.

Bibliographic Information

Marketing research : intelligence and management

Jerry E. Drake, Frank I. Millar ; with chapters on behavioral science by A.Q. Sartain

（International's series in marketing）

International Textbook Co., c1969

Note

Bibliographical footnotes and index

Details

• NCID: BA2843450X
• ISBN:
  • 0700222278
• LCCN: 69016615
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Scranton
• Pages/Volumes: xvi, 631 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.83
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA0384165X