Consumer behaviour : selected readings

著者

• Ehrenberg, A. S. C.
• Pyatt, Graham

書誌事項

Consumer behaviour : selected readings

edited by A.S.C. Ehrenberg and F.G. Pyatt

（Penguin modern management readings）（Penguin education, X183）

Penguin Books, [1971]

注記

Bibliography: p. 371-372

遡及データをもとにした流用入力

収録内容

• Regularities of behaviour / by A.S.C. Ehrenberg
• Brand-loyalty / by G.H. Brown
• Socio-economic factors / by R.E. Frank
• Market segmentation / by D. Yankelovich
• Mass-media / by J.M. Agostini
• Some coherent patterns / by A.S.C. Ehrenberg
• Indirect measurement / by M. Haire
• Brand images / by T. Joyce
• Motivation / by W. Alderson
• Advertising / by T. Joyce
• The analysis of demand / by F.G. Pyatt
• The growth of ownership / by B.A. Brown, S.F. Buck and F.G. Pyatt
• A dynamic theory / by R. Stone and D.A. Rowe
• Attitudes and expectations / by G. Katona
• A review / by R. Ferber
• Aggregated time-series / by R. Stone, J.A.C. Brown and D.A. Rowe
• Disaggregated demand / by A.S. Goldberger and M.L. Lee
• Goods aren't goods / by K.J. Lancaster

• NII書誌ID(NCID): BA2843493X
• LCCN: 75027941
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: [Harmondsworth, England]
• ページ数/冊数: 384 p.
• 大きさ: 18 cm
• 分類:
  • LCC : HC110.C6
  • DC : 658.834/08
• 件名:
  • LCSH : Consumer behavior -- United States
• 親書誌ID:
  • BA03842313
  • BA00383300