Consumer behaviour : selected readings

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Consumer behaviour : selected readings

edited by A.S.C. Ehrenberg and F.G. Pyatt

（Penguin modern management readings）（Penguin education, X183）

Penguin Books, [1971]

Available at  / 16 libraries

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Note

Bibliography: p. 371-372

遡及データをもとにした流用入力

Contents of Works

  • Regularities of behaviour / by A.S.C. Ehrenberg
  • Brand-loyalty / by G.H. Brown
  • Socio-economic factors / by R.E. Frank
  • Market segmentation / by D. Yankelovich
  • Mass-media / by J.M. Agostini
  • Some coherent patterns / by A.S.C. Ehrenberg
  • Indirect measurement / by M. Haire
  • Brand images / by T. Joyce
  • Motivation / by W. Alderson
  • Advertising / by T. Joyce
  • The analysis of demand / by F.G. Pyatt
  • The growth of ownership / by B.A. Brown, S.F. Buck and F.G. Pyatt
  • A dynamic theory / by R. Stone and D.A. Rowe
  • Attitudes and expectations / by G. Katona
  • A review / by R. Ferber
  • Aggregated time-series / by R. Stone, J.A.C. Brown and D.A. Rowe
  • Disaggregated demand / by A.S. Goldberger and M.L. Lee
  • Goods aren't goods / by K.J. Lancaster

Related Books： 1-2 of 2

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