Marketing
Author(s)
Bibliographic Information
Marketing
Prentice Hall, c1997
7th ed
Available at / 11 libraries
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
by "Nielsen BookData"
