How to find and cultivate customers through direct marketing

書誌事項

How to find and cultivate customers through direct marketing

Martin Baier ; foreword by Bob Stone

NTC Business Books, c1996

大学図書館所蔵 件 / 9

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Top industry-expert Martin Baier shows you how to use database technology to strengthen relationships with your best customers ... and find more just like them. Reveals how to build, enhance, and utilize a database to: -- Identify likely prospects and cultivate existing customers-- Maximize profits by focusing on select market segments-- Construct appealing offers-- Calculate the lifetime value of a customer-- Forecast and budget promotion costs

「Nielsen BookData」 より

詳細情報

ページトップへ