The total package : the evolution and secret meanings of boxes, bottles, cans, and tubes
Author(s)
Bibliographic Information
The total package : the evolution and secret meanings of boxes, bottles, cans, and tubes
Little, Brown, c1995
1st ed
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Note
Includes bibliographical references (p. 269-277) and index
Description and Table of Contents
Description
By the author of "Populuxe". This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.
by "Nielsen BookData"