Control of "error" in market research data

Author(s)

• Farley, John U.
• Howard, John A.

Bibliographic Information

Control of "error" in market research data

edited by John U. Farley, John A. Howard

Lexington Books, c1975

Note

Includes bibliographical refreences (p. 327-341) and index

Details

• NCID: BA28490544
• ISBN:
  • 0669947970
• LCCN: 74009558
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lexington, Mass.
• Pages/Volumes: xiii, 347 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Error analysis (Mathematics)