Marketing interaction : a decision game

Author(s)

• Keiser, Stephen K.
• Lupul, Max

Bibliographic Information

Marketing interaction : a decision game

Stephen K. Keiser, Max E. Lupul

（PPC marketing series）

PPC Books, 1977

Note

Includes index

遡及データをもとにした流用入力

Details

• NCID: BA28491274
• ISBN:
  • 0878140298
• LCCN: 76057499
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Tulsa, Okla.
• Pages/Volumes: x, 58 p., [77] leaves
• Size: 28 cm
• Classification:
  • LCC : HF5415.125
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Decision-making
  • LCSH : Management games
• Parent Bibliography ID:
  • BA04458955