Changing perspectives in marketing management : 6th annual conference on marketing management, March 30, 1962

Author(s)

• Warshaw, Martin R.

Bibliographic Information

Changing perspectives in marketing management : 6th annual conference on marketing management, March 30, 1962

edited by Martin R. Warshaw

（Michigan business papers, no. 37）

University of Michigan, 1962

Details

• NCID: BA28495129
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor
• Pages/Volumes: iv, 99 p.
• Size: 23 cm
• Parent Bibliography ID:
  • BA03689544