Supergrowth companies : entrepreneurs in action

著者

    • Harrison, John

書誌事項

Supergrowth companies : entrepreneurs in action

John Harrison ... [et al.]

Butterworth-Heinemann, 1996

  • : pbk

大学図書館所蔵 件 / 13

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

Supergrowth Companies is based on extensive research following the progress of over 200 businesses, including Anita Roddick and The Body Shop and Alan Sugar and Amstrad. It features interviews with company executives and a collection of over fifty case studies. It also reports on ten years of research involving fifteen researchers in Britain and Germany and producing guidelines concerning new business opportunities, growth strategies, leadership styles, organization expansion, overseas expansion, strategies for service businesses, managing risk and uncertainty. Supergrowth Companies is aimed primarily at managers and entrepreneurs who want to learn from the experience of a wide range of businesses so that theirs may grow faster and more profitably. It will also be of interest to students of business growth and managers on corporate development programmes.

目次

  • Foreword
  • Introduction
  • Survival and success in boom and recession
  • How do you create success?
  • Can mid-size companies thrive internationally?
  • Summarizing the results
  • Bibliography
  • Index.

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