Retail advertising and sales promotion

Author(s)

• Edwards, Charles Mundy, Jr.
• Howard, William H.

Bibliographic Information

Retail advertising and sales promotion

by Charles M. Edwards and William H. Howard

（Retailing series）

Prentice-Hall, 1936

Note

Includes bibliographical references (p. 737-749) and index

Details

• NCID: BA28593423
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxii, 764 p.
• Size: 24 cm
• Classification:
  • LCC : HF5823
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Retail trade
• Parent Bibliography ID:
  • BA14321946