Fundamentals of advertising research

Author(s)

• Fletcher, Alan D.
• Bowers, Thomas A.

Bibliographic Information

Fundamentals of advertising research

Alan D. Fletcher, Thomas A. Bowers

Wiley, c1983, 1979

2nd ed

Note

Includes bibliographical references and index

Details

• NCID: BA28610089
• ISBN:
  • 0471841587
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 343 p.
• Size: 24 cm
• Classification:
  • LCC : HF5814
  • DC19 : 659.1/072
• Subject Headings:
  • LCSH : Advertising -- Research