Public relations in the marketing mix : introducing vulnerability relations

Author(s)

• Goldman, Jordan

Bibliographic Information

Public relations in the marketing mix : introducing vulnerability relations

Jordan Goldman

（Crain books）

NTC Business Bokks, c1984

• pbk.

Note

Includes index

Details

• NCID: BA28611241
• ISBN:
  • 0844230847
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xviii, 165 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.123
  • DC19 : 659.2
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Public relations
• Parent Bibliography ID:
  • BA21871142