Data warehousing : the route to mass customisation
著者
書誌事項
Data warehousing : the route to mass customisation
Wiley, 1996
- : pbk
大学図書館所蔵 件 / 全7件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Reprinted with revisions
Originally published: 1994
Includes index
Paperback ed. with revisions
内容説明・目次
内容説明
Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.
目次
Information Enterprises: The Early Innovators.
The Case for Utilising Corporate Data: The Basis for Strategy.
The History of Decision Support Systems: A Record of Failure.
Defining the Business Requirements: Building an `Enterprise Model'.
Mass Customisation of Products and Services--The Future Trend.
Aligning the Data Warehouse with Organisational Culture--A Key Concern.
Managing a Pan-Corporate Project--A Planning and Sponsorship Model.
Justifying a Corporate Data Warehouse--The Business Case.
Building the Corporate Data Warehouse--An Architectural Model.
Choosing the Right Platform--The Technology Options.
The Future--Threats and Opportunities.
References.
Index.
「Nielsen BookData」 より