Strategic management : concepts and cases
著者
書誌事項
Strategic management : concepts and cases
Prentice Hall International, c1996
3rd ed., Prentice Hall international editions
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注記
Also issued in two separate volumes under titles: Strategic management : concepts and Strategic management : cases
Includes bibliographical references and indexes
内容説明・目次
内容説明
Integrates academic theory with business practices in strategic management. Illustrating concepts with examples from progressive global organizations, the text features application-oriented cases. It draws insight from business disciplines as well as disciplines from the social sciences. Also available as "Strategic Management: Cases" (0-13-234014-3), and "Strategic Management: Concepts" (0-13-439340-6).
目次
- The concepts and techniques of strategic management
- cases in strategic management
- strategic management of goods producers
- 10 cases
- strategic management of producers of services
- 12 cases
- strategic management and the world marketplace
- 7 cases
- strategic management of small businesses
- 7 cases
- strategic management of nonprofit organizations
- 3 cases
- social responsibility and business ethics
- 2 cases.
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