Strategic management : concepts and cases

Author(s)

Bibliographic Information

Strategic management : concepts and cases

Peter Wright, Mark J. Kroll, John A. Parnell

Prentice Hall International, c1996

3rd ed., Prentice Hall international editions

Available at  / 4 libraries

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Note

Also issued in two separate volumes under titles: Strategic management : concepts and Strategic management : cases

Includes bibliographical references and indexes

Description and Table of Contents

Description

Integrates academic theory with business practices in strategic management. Illustrating concepts with examples from progressive global organizations, the text features application-oriented cases. It draws insight from business disciplines as well as disciplines from the social sciences. Also available as "Strategic Management: Cases" (0-13-234014-3), and "Strategic Management: Concepts" (0-13-439340-6).

Table of Contents

  • The concepts and techniques of strategic management
  • cases in strategic management
  • strategic management of goods producers
  • 10 cases
  • strategic management of producers of services
  • 12 cases
  • strategic management and the world marketplace
  • 7 cases
  • strategic management of small businesses
  • 7 cases
  • strategic management of nonprofit organizations
  • 3 cases
  • social responsibility and business ethics
  • 2 cases.

by "Nielsen BookData"

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