Advertising management : its role in marketing

Author(s)

• Sachs, William S.

Bibliographic Information

Advertising management : its role in marketing

William Sachs

（The PennWell marketing and management series）

PennWell Books, c1983

Note

Includes bibliographical references and indexes

Details

• NCID: BA28619924
• ISBN:
  • 0878142401
• LCCN: 83042926
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Tulsa, Okla.
• Pages/Volumes: xiii, 520 p.
• Size: 24 cm
• Classification:
  • LCC : HF5821
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising -- Management
• Parent Bibliography ID:
  • BA28619957