Services marketing

Author(s)

• Lovelock, Christopher H.

Bibliographic Information

Services marketing

Christopher H. Lovelock

Prentice Hall, c1996

3rd ed

Note

Includes bibliographical references (p. 649-650) and index

Details

• NCID: BA28622565
• ISBN:
  • 0134558413
• LCCN: 95050896
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xii, 660 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.122
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Professions -- Marketing
  • LCSH : Service industries -- Marketing