Glossary of marketing terms

Author(s)

• Hart, Norman A.
• Stapleton, John, fl.
• Institute of Marketing
• CAM Foundation

Bibliographic Information

Glossary of marketing terms

Norman A. Hart, John Stapleton

（The marketing series）

Heinemann Professional Pub., c1987

3rd ed

Note

Published on behalf of the institute of marketing and the CAM Foundation

Previous ed.: 1981

Details

• NCID: BA28645094
• ISBN:
  • 0434918598
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: ix, 225 p.
• Size: 22cm
• Classification:
  • LCC : HF5412
  • DC19 : 658.8/003/21
• Subject Headings:
  • PRECIS : Marketing - Encyclopaedias
  • LCSH : Marketing -- Dictionaries
• Parent Bibliography ID:
  • BA22993757