Effective small business management
著者
書誌事項
Effective small business management
Prentice Hall, 1996
5th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
For courses in Small Business Management, Starting and Managing a Business, Entrepreneurship, Introduction to Business.
This text offers comprehensive practical, hands-on advice for all areas of concern to the small business student - e.g., business plans, financing, location and layout, marketing, advertising and promotion, purchasing, inventory, crime, computers, human resource management, business law and government regulation.
目次
I. THE CHALLENGE OF ENTREPRENEURSHIP.
1. Entrepreneurs: The Driving Force Behind Small Business.
2. Ethics, Social Responsibility, and the Entrepreneur.
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.
3. Strategic Management and the Entrepreneur.
4. Choosing a Form of Ownership.
5. Franchising and the Entrepreneur.
6. Buying an Existing Business.
III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS.
7. Creating the Marketing Plan.
8. Creating the Financial Plan.
9. Managing Cash Flow.
10. Creating the Total Business Plan.
IV. MARKETING FOR THE SMALL BUSINESS: BUILDING A COMPETITIVE EDGE.
11. Pricing for Profit.
12. Creative Use of Advertising and Promotion.
13. International Opportunities for Small Business.
V. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS.
14. Sources of Equity Financing.
15. Sources of Debt Financing.
VI. LOCATION AND LAYOUT: KEY CRITERIA.
16. The Location Question.
17. Layout and Physical Facilities.
VII. MANAGING INVENTORY IN THE SMALL BUSINESS: A KEY TO QUALITY.
18. Purchasing, Quality Control, and Vendor Analysis.
19. Inventory Control and Just-In-Time Techniques.
VIII. CONTROLLING THE BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY.
20. Controlling Crime.
21. Using Computers to Gain a Competitive Edge.
22. Management Succession and Risk Management in the Family Business.
IX. MANAGING PEOPLE: THE MOST VALUABLE RESOURCE.
23. Human Resources Management.
24. Leading and Managing the Growing Business.
X. LEGAL ASPECTS OF SMALL BUSINESS: LAW AND GOVERNMENT.
25. The Legal Environment: Business Law and Government Regulation.
APPENDICES.
A. The Emerald Earth Trading Company.
B. The Small Business Management Audit.
C. Texas and the Small Business.
Index.
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