Effective small business management
著者
書誌事項
Effective small business management
Prentice Hall, 1996
5th ed
大学図書館所蔵 全11件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
For courses in Small Business Management, Starting and Managing a Business, Entrepreneurship, Introduction to Business.
This text offers comprehensive practical, hands-on advice for all areas of concern to the small business student - e.g., business plans, financing, location and layout, marketing, advertising and promotion, purchasing, inventory, crime, computers, human resource management, business law and government regulation.
目次
I. THE CHALLENGE OF ENTREPRENEURSHIP.
1. Entrepreneurs: The Driving Force Behind Small Business.
2. Ethics, Social Responsibility, and the Entrepreneur.
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.
3. Strategic Management and the Entrepreneur.
4. Choosing a Form of Ownership.
5. Franchising and the Entrepreneur.
6. Buying an Existing Business.
III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS.
7. Creating the Marketing Plan.
8. Creating the Financial Plan.
9. Managing Cash Flow.
10. Creating the Total Business Plan.
IV. MARKETING FOR THE SMALL BUSINESS: BUILDING A COMPETITIVE EDGE.
11. Pricing for Profit.
12. Creative Use of Advertising and Promotion.
13. International Opportunities for Small Business.
V. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS.
14. Sources of Equity Financing.
15. Sources of Debt Financing.
VI. LOCATION AND LAYOUT: KEY CRITERIA.
16. The Location Question.
17. Layout and Physical Facilities.
VII. MANAGING INVENTORY IN THE SMALL BUSINESS: A KEY TO QUALITY.
18. Purchasing, Quality Control, and Vendor Analysis.
19. Inventory Control and Just-In-Time Techniques.
VIII. CONTROLLING THE BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY.
20. Controlling Crime.
21. Using Computers to Gain a Competitive Edge.
22. Management Succession and Risk Management in the Family Business.
IX. MANAGING PEOPLE: THE MOST VALUABLE RESOURCE.
23. Human Resources Management.
24. Leading and Managing the Growing Business.
X. LEGAL ASPECTS OF SMALL BUSINESS: LAW AND GOVERNMENT.
25. The Legal Environment: Business Law and Government Regulation.
APPENDICES.
A. The Emerald Earth Trading Company.
B. The Small Business Management Audit.
C. Texas and the Small Business.
Index.
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