Marketing : contemporary concepts and practices

Author(s)

• Schoell, William F.
• Guiltinan, Joseph P.

Bibliographic Information

Marketing : contemporary concepts and practices

William F. Schoell, Joseph P. Guiltinan

Allyn and Bacon, c1988

3rd ed

Note

Bibliography: p. 757-762

Includes indexes

Details

• NCID: BA28681972
• ISBN:
  • 0205105696
• LCCN: 87023178
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxv, 762 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing