Strategy & marketing : a case approach

Author(s)

• Simmonds, Kenneth

Bibliographic Information

Strategy & marketing : a case approach

[edited by ] Kenneth Simmonds

Philip Alan, c1986

2nd ed

• : pbk.

Note

Previous ed.: 1982

Details

• NCID: BA28682148
• ISBN:
  • 0860036456
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xiv,265 p.
• Size: 25cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/00722
• Subject Headings:
  • PRECIS : Marketing - Case studies
  • LCSH : Marketing -- Case studies