Gerontographics : life-stage segmentation for marketing strategy development

著者

• Moschis, George P.

書誌事項

Gerontographics : life-stage segmentation for marketing strategy development

George P. Moschis

Quorum Books, 1996

注記

Bibliography: p. [167]

Includes index

• NII書誌ID(NCID): BA28748836
• ISBN:
  • 1567200621
• LCCN: 95051412
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Westport, Conn.
• ページ数/冊数: xvi, 172 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.13
  • DC20 : 658.8/348
  • DC21 : 658.83408
• 件名:
  • LCSH : Aged consumers -- United States
  • LCSH : Market segmentation -- United States
  • LCSH : Marketing -- United States -- Management
  • LCSH : Older consumers -- United States
  • LCSH : Market segmentation -- United States.GB9772775