Scenarios : the art of strategic conversation

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Bibliographic Information

Scenarios : the art of strategic conversation

Kees van der Heijden

John Wiley & Sons, c1996

Available at  / 9 libraries

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Includes bibliographical references and index

Description and Table of Contents

Description

"Artful scenario spinning is a form of convergent thinking about divergent fututes. It ensures not that you are always right about the future but----better----that you are almost never wrong about the future."----Stewart Brand This groundbreaking book from University of Strathclyde professor Kees van der Heijden shows how to use scenarios----a powerful new approach to strategic planning----to pilot your company profitably through unknown territory. When initially developed, scenario planning helped companies understand external change----change in markets, the competitive arena, technology, demographics, etc. In this book, van der Heijden goes one giant step further. After tackling external forces, he shows you how to apply the logic of scenario planning to internal forces. A dynamic scenario--based approach to the strategic planning and organizational learning from an internationally respected authority Arms managers with tools, concepts, and techniques they need to profitable pilot their organizations into an uncertain future

Table of Contents

THE CONTEXT. 1965 to 1990: Five Discoveries in Shell. Three Competing Paradigms in Strategic Management. THE PRINCIPLES OF SCENARIO PLANNING. The Business Idea of An Organisation. Dealing with Uncertainty. Scenarios and the Business Idea. Scenario Planning in Organisations. THE PRACTICE OF SCENARIO PLANNING. The Practitioner's Art. Articulation of the Business Idea. Competitive Positioning. Scenario Development. Option Planning. INSTITUTIONALISING SCENARIO PLANNING. The Management of Change. Planning Processes. Guiding the Strategic Conversation. Conclusion. References. Index.

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