Tourism in Spain : critical issues

著者

• Barke, M
• Towner, J
• Newton, Michael T. (Michael Thomas)

書誌事項

Tourism in Spain : critical issues

edited by M. Barke, J. Towner and M. T. Newton

C.A.B. International, c1996

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Spain is one of the world's main tourism destinations and tourism makes a major contribution to the Spanish economy. During the past thirty years, Spanish tourism has been a microcosm of many of the key issues facing tourism industries. Thus it was a prime example of the rush to mass tourism This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970's, and how this technology and innovation is creating a new "best practice" of flexibility, market segmentation and diagonal integration within tourism. The book demonstrates how companies in the industry can enhance their competitiveness in the market place. Aimed at both academics and industry practitioners, this original and challenging work will attract a wide readership.

目次

1: Tourism in crisis 2: Mass tourism 3: Global imperatives 4: Global transformation 5: New consumers 6: Technology changes tourism 7: Technology in action 8: Competitive scenario 9: Competitive strategies for industry players 10: Strategies for tourism destinations"

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA28820070
• ISBN:
  • 0851989292
• 出版国コード: uk
• タイトル言語コード: eng
• 出版地: Wallingford
• ページ数/冊数: xvii, 432 p.
• 大きさ: 24 cm
• 分類:
  • DC20 : 338.479146
• 件名:
  • LCSH : Tourist trade -- Spain