Advertising media planning

Author(s)

• Sissors, Jack Zanville
• Bumba, Lincoln

Bibliographic Information

Advertising media planning

Jack Z. Sissors, Lincoln Bumba

NTC Business Books, c1996

5th ed

Note

Includes bibliographical references and index

Details

• NCID: BA2885110X
• ISBN:
  • 0844235008
• LCCN: 95033620
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill., USA
• Pages/Volumes: xiv, 514 p.
• Size: 25 cm
• Classification:
  • LCC : HF5826.5
  • DC20 : 659.1/11
• Subject Headings:
  • LCSH : Advertising media planning